MAXIMISE THE VALUE OF HAVING A CAPTIVE AUDIENCE IN YOR WAITING ROOM
Have you considered providing your patients with a mix of specialised educational information combined with some entertainment and advertising media content whilst they wait for their appointment?
Transcendent is now working with the UK health sector’s leading digital media educational, entertainment and advertising network provider. Currently they serve a dental audience that is estimated to be in excess of 1.3 million patients attending 600 dentists in over 150 practices and growing.
Waiting Room wall mounted, Internet connected TV’s become information portals. These screens constitute a very powerful medium for getting both general educational information as well as practice-specific messages across to your patients. In effect you have a captive audience that currently have either limited or no alternative stimulation whilst waiting to be seen.
The content is of the highest quality and is ‘looped’ to repeat broadly in line with the average patient wait of around 15 minutes. It is considered to be non-intrusive to the patient yet sympathetic to your business model (i.e. it becomes a highly effective medium for selling your products and services)
Content is delivered in real-time via a secure encrypted network.
This comprehensive service includes;
- Installation and maintenance of all hardware
- Attracting and managing of advertisers
- Sourcing and updating all educational and entertainment content
- Production of all creative media
Content
This will consist of a total media playing time of 15 minutes (looped) which is the average waiting time in a dental surgery. The looping media will be made up of 5 minutes running time on each section; Education, Entertainment and Advertising.
Advertising
- 30 advertising slots of 10 seconds = 300 seconds (5 minutes)
- Target split of 50% National and 50% Local Advertisers
- Target of 15 National and 15 Local Advertisers
- Full list of categories available
The benefit to your Patients;
- They are entertained and have an improved visiting experience
- They get educated on dental health matters
The benefits to Advertisers
- They reach a captive and relevant audience
- They have a cost effective solution to promote their services and products
- The message is communicated at the point of purchase
The benefits to you, the dentist
- It provides a call to action for your patients to enquire about additional products & services
- It increases your revenues and margins
- It helps you to achieve customer retention through improving the visiting experience